Advertising fuels unnecessary consumption and manipulates people into buying things they don’t need. This policy scales back advertising’s reach and influence.
Advertising fuels unnecessary consumption and manipulates people into buying things they don’t need. This policy scales back advertising’s reach and influence.
Production & Consumption Policy Instruments 👇
Remember: Policy instruments are the means by which governments can achieve the degrowth goals/objectives we urgently need!
1 - Regulate advertising content 😎
💡 Translation: Stop promoting wasteful and destructive consumption.
🚫 Ban advertising for harmful industries—fast food, SUVs, fossil fuels, predatory loans.
📉 Restrict advertising that promotes high-consumption lifestyles.
Policy Objective 2 - Ban it
2 - Ban advertising in public spaces 🏖️
💡 Translation: Let’s reclaim public spaces from corporate propaganda.
🏙 Remove billboards and corporate ads from cityscapes.
🎭 Replace ads with public art, cultural projects, and community messaging."
Policy Objective 3 - Tax it
1 - Tax advertising of unsustainable products 💰
💡 Translation: Make wasteful and manipulative ads expensive to make.
💰 Tax advertisements for fast food, aviation, automobiles, and fossil fuels.
💥 A just economy doesn’t need to manipulate people into overconsumption.
